FOR IMMEDIATE RELEASE
LAGUNA BEACH UNIFIED SCHOOL DISTRICT
CONTACT: SHELLEY SPESSARD ED.D.
PUBLIC INFORMATION OFFICER
(949) 497-7700 EXT. 5232
June 20, 2022
Laguna Beach Unified School District Awarded Two Publications and Digital Media Awards of Excellence
LAGUNA BEACH, Calif. - The Laguna Beach Unified School District is honored to have earned two awards from the National School Public Relations Association (NSPRA) in the category of Publications and Digital Media Excellence. The entries that were awarded this honor include the LBUSD Mental Health Awareness Video, created by Andy Crisp, and LBUSD's Annual Community Report 2020-2021, created by the Communications Department.
The National School Public Relations Association (NSPRA), recognized as the Leader in School Communication, has honored the best work in school communication for more than 50 years. NSPRA uses experienced, award-winning professionals to evaluate entries in the Gold Medallion, Golden Achievement Awards, and Publications and Digital Media Excellence Awards programs.
NSPRA’s Publications and Digital Media Excellence Awards recognize outstanding education publications, e-newsletters, digital media programs, radio/TV/video programs, social media, infographics, blogs, and websites.
The mental health awareness video aimed to shed light on the fact that many people our students know are struggling with mental health and to inspire our school community and beyond to be the force that breaks the stigma of getting support when needed. Mental health disorders are treatable and we wanted to make sure our viewers know that you CAN get help. Our intended audience was middle and high school students, staff, families, and our broader community.
Each of the participants in the development of the video work daily to support all students and help them discover who they are meant to be. Each participant was deeply committed to ensuring that those experiencing depression and anxiety do not feel defined by their struggle.
“Being able to create a meaningful video with such a caring and creative group of people during the middle of the pandemic was definitely a highlight of the school year,” shared Andy Crisp, LBUSD Multimedia Specialist. “Each student and staff member that worked on the project really understood the importance of creating a compelling story that would resonate with our community, normalize mental health struggles, and encourage our students to seek out support when needed.”
The Annual Community Report is sent to all residents in Laguna Beach Unified School District each year. It details many highlights, milestones, and lessons learned in supporting our mission of ensuring each student gains the knowledge, experience, world perspectives, and skills needed to become a lifelong learner and producer in a competitive and interconnected world.
The Laguna Beach Unified School District, under the leadership of the Board of Education and the Superintendent, strives to partner with the community to provide accurate information in an effective, timely, and efficient manner, engaging in productive two-way communication with staff, students, parents, guardians, and community members.
“The Communications team has continued to partner with internal and external stakeholders across the District in order to lay a strong foundation to drive branding and marketing efforts districtwide,” shared Shelley Spessard, Ed.D., LBUSD Public Information Officer. “Communication channels have been established and defined for each audience, with content carefully tailored for each stakeholder group. Our work is a team effort and we couldn’t be more honored to receive these recognitions.”
Winners will be recognized nationally at the NSPRA 2022 National Seminar in Chicago and receive an award certificate by mail. Laguna Beach Unified School District’s Public Information Officer, Shelley Spessard Ed.D. will be attending the conference online and accepting the awards on behalf of the District.
View a list of the 2022 winners on the NSPRA website below; the website will be updated with links to the winning entries in July.